Brand Identity | Stationery | Social Media | Web Assets

Ginny Fobert is an accomplished fine art photographer. She believes a photograph is made, not taken. She brings her work to life using unconventional photographic techniques which result in distinctive artwork, often not recognised as photography at all.

Ginny requested a brand image that captures this sense of creativity and excitement while establishing a feel that is clean, legible and inviting.

We achieve a classy, sophisticated look through the use of a serif font. This lettering was hand-altered from the original, resulting in a custom wordmark that is 100% unique and that brings an artistic energy. The tagline is set in a clean, crisp sans-serif font – all caps for contrast yet is light in weight so does not overpower the main logo.